Secret Garden of gisou
Step inside a world where nature, honey, and beauty bloom together
The Secret Garden of Gisou
Nature’s secret, revealed. Campaign Concept Pitch Deck.
Gisou was born from nature, tradition, and honey. This campaign brings that story to life in an immersive, editorial way, merging beauty, heritage, and community into a living garden experience. The Secret Garden of Gisou celebrates the ritual of haircare while positioning Gisou as not just a product, but a world of enchantment.
Campaign Concept
Core Idea:
A luxurious, immersive world, both physically (pop-up experiences) and digitally (editorials, socials), where honey, flowers, and hair rituals collide.
Highlights:
Immersive pop-up activations (New York, Paris, London)
Editorial campaign visuals in enchanted garden settings
Digital content blending nature, beauty, and fantasy
AR / social extensions for global participation
Objective
The Secret Garden of Gisou aims to immerse audiences in the brand’s world by transforming honey and floral heritage into a modern, sensory experience. This activation is designed to deepen emotional connection with the brand, blending beauty, nature, and storytelling in a way that sparks wonder, drives social sharing, and strengthens Gisou’s position as a leader in luxury beauty experiences.
Campaign Timeline
(Sample for one flagship pop-up in NYC, expandable globally)
Month -2: Teasers on social media (“A secret garden is blooming soon”).
Month -1: PR & influencer previews, BTS content of pop-up build.
Week -2: Editorial photo/video drops, AR filter launches.
Week 0: NYC pop-up opens - exterior + interior experience, media launch event.
Week +1: Recap content, user-generated garden rituals reposted.
Post-Campaign: Global photo book of The Secret Garden of Gisou, donation announcement to bee preservation initiatives.
Digital & Social Extensions
Editorial Social Content:
Golden-hour rituals with flowers + honey overlays.
AR Filters:
Flower crowns + honeycomb textures appearing in hair for selfies.
UGC Challenge:
Fans share “my secret garden ritual” routines tagged #SecretGardenOfGisou.
Community & Impact
Storytelling: Honors Mirsalehi family’s beekeeping heritage.
Impact: Partnerships with bee-preservation nonprofits.
Global: Pop-up as scalable model for key fashion/beauty capitals.
Visual: Editorial shot of beekeeper holding honeycomb glowing in sun, subtly blending into Gisou bottle.
The Secret Garden of Gisou is more than a campaign, it’s an invitation to step inside a world where nature, honey, and beauty bloom together. It is heritage turned into experience, a ritual elevated into art, and Gisou’s vision brought to life in a way the world will never forget.
Concept campaign created for portfolio purposes only this deck has not been formally endorsed by the organizations mentioned.