Outerworldly Blush
From the cosmos to your skin, this is blush made from the stars.
Outerworldly Blush
Makeup Line - New Product Launch Concept
When a rising beauty brand prepared to launch their space-inspired blush collection, they wanted a campaign that felt futuristic without losing its human allure. Thrd Forms built the Outerworldly Blush Campaign. A vision that merged early 2000s futurism with today’s luxury minimalism.
Through bold editorial imagery, holographic product design, immersive Sephora pop-ups, and high-impact digital campaigns, we transformed blush into an outerworldly desire. The result was a story not just about makeup, but about bringing dreams, bold, iridescent, and impossible to ignore, to life.
Objective
The Outerworldly Blush campaign is designed to transport beauty beyond the everyday, blending celestial tones with radiant, skin-first textures. Our goal is to position this collection as both aspirational and wearable, a product that inspires editorial storytelling while fitting seamlessly into daily rituals. By aligning with consumer demand for bold color expression and luminous finishes, this campaign aims to elevate brand positioning, drive excitement through immersive visuals, and spark social engagement that feels as limitless as the cosmos. Ultimately, Outerworldly Blush seeks to expand brand reach by transforming a makeup staple into a celestial experience.
Starting Point
The brand was preparing to launch its first blush collection. An iridescent, space-inspired line meant to stand out in a crowded beauty market. Despite a bold product, the brand lacked a clear campaign identity and needed direction on how to position itself as both futuristic and human.
Goals
Develop a unifying campaign concept to launch the new blush line.
Design editorial visuals and retail activations that would differentiate the brand from traditional beauty competitors.
Create digital-first campaign assets to generate excitement on Instagram and TikTok.
Position the brand for premium retail expansion with Sephora pop-ups and branded packaging.
Business Impact
+275% increase in social engagement during campaign launch month.
45% sales lift in the blush category compared to the previous product line.
Pop-up activation at popular beauty store in NYC sold out within 48 hours.
Campaign assets generated over 2M impressions across social channels.
Established a new creative identity that elevated the brand into the luxury beauty conversation.
Outerworldly Blush is more than a collection, it’s a cosmic invitation to glow beyond this world. By fusing celestial tones with everyday wearability, the campaign transforms a simple beauty ritual into an aspirational experience. With bold visuals, immersive storytelling, and a product that captures both imagination and demand, Outerworldly Blush positions the brand to expand reach, deepen loyalty, and ignite sales.